Category Archives: Marketing

Existing Clients Are Gold – A Simple Roadmap

Posted on September 20, 2012 by

Existing Clients Are Gold – A Simple Roadmap By Alice K. Nadin A rule of marketing is it that it “costs more to convert a new client than it does to get more sales from an existing one”.  Consider existing … Continue reading →

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So You Want to SCORE At Business? A Legal Checklist

Posted on July 17, 2012 by

So You Want To SCORE® At Business? A Legal Checklist by Barry J. Lipson, Esq. A Necessary Coach: Your Attorney – A Facilitator For All Stages! The Big Decision! If employed, are you willing to give up security of pay … Continue reading →

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Cold Calling – Finding New Potential Customers through Business Networking

Posted on April 30, 2012 by

by Alice Nadin, SCORE E-Mail Counselor Business Networking is still the #1 way to turn cold calls into potential customers. Classic business networking is using contacts/clients you already have to find new potential customers. It can be as simple as … Continue reading →

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Making Your Business Stand Out

Posted on April 23, 2012 by

By Joyce Pearl, SCORE Counselor What can you do to make your business stand above the rest? When you consider that there really isn’t anything new under the sun, it takes some clever ideas. Creative thinking is important during the … Continue reading →

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